Kimberley Fender

PhD Student - Nation Branding

Kimberley Fender is a MPhil/PhD candidate in the Department of Government, UWI Mona. Her dissertation investigates the importance of the Jamaican Diaspora in the New York Metropolitan Area to Brand Jamaica. The purpose of the research is to critically examine the positive value of migration on the internationalization and development of a brand and to increase the knowledge base and understanding of the connectivity of the Jamaican Diaspora and Brand Jamaica. This interrelationship is viewed as being an untapped venture for Jamaica’s development.

Kimberley holds a MSc. in Government with a specialization in Comparative Politics/Political Theory and a BSc. in Political Science and Criminology from the University of the West Indies, Mona. During her MSc. studies she investigated the creative and cultural industries and titled her research, “An Investigation of the Music Industry as a Tool of Empowerment for Jamaica- The Way Forward”.

Kimberley’s research interests are in the areas of nationalism and citizenship, diaspora engagement, migration studies, creative and cultural industries, nation-branding, and transitional justice.